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”The novelty of the technology means there isn’t a long history of tried and true methods to sell them, but as Stone sees it, there are two main ways dealers and integrators can offer video doorbells. First, they can sell the doorbell as the starting point to introduce smart home technology that the consumer uses frequently. “The consumer will be amazed at the simplicity of answering their smartphone to see and talk with visitors at their front door,” Stone says. Second, the video doorbell is an excellent add on to any security or home automation system. “As a dealer that may be selling a system with monitoring and/or maintenance, adding the video doorbell may turn out to be just a few more dollars per month for the consumer. So it’s a good win win for everyone. ”Jeff Neilson, manager, purchasing and planning, AVAD, Scottsdale, Ariz. , says dealers and integrators can close the deal on video doorbells by demonstrating an immediate improvement to a customer’s ability to monitor and control their home, especially by integrating a video doorbell with other connected home devices. “By creating one versatile ecosystem, the homeowner instantly understands the capabilities and they’ll become hooked,” he says. “Similar to the original remote control, being able to answer the door, and potentially unlock it, from the comfort of your couch or office creates an immediate purchase decision. ”This presents one of the tradeoffs mentioned earlier, in that analytics are going to have a much heavier draw on power and will sometimes preclude the use of battery powered cameras.